When done even halfway well, emails can get great results for businesses who deploy this marketing tactic. When done really well, email marketing can explode a businesses sales and growth.
So to answer the question of how often should you email your list, the answer is actually quite simple. You should email your list for as long as they are interested in what you are sending them, but specifically the number is 5. I’ll get into this and why 5 times a little more, later in this article.
With the email systems that we can deploy such as GetResponse and ONTRAPORT, you can track each email and know what every recipient is interested in based on their interaction and engagement with your email. No more guessing at the results, no more wondering if an email will be perceived as a nuisance and thus a lost subscriber because you can actually get detailed analytics that you can take action on in order to fine tune your marketing efforts.
With these new ways of sending emails that give you insights into your customers actions before they purchase, you can better customize your marketing for better engagement and ultimately increased sales. So instead of thinking of your emails as an advertisement, think of them as a conversation. ()